1/ All writing that attracts attention on the Internet sparks a Why Wasn't I Consulted? (WWIC) fest. See http://www.ftrain.com/wwic.html by @ftrain
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4/ WWIC is Internet equivalent of academic WWIC: "Why Wasn't I Cited?" that unfortunately drives 80% of peer review.
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5/ In both cases, academic and Internet, WWIC is a bid for a share of unexpected attention oil strike.
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