Common factor to all responses to my brainstorm question: all offer money without social status from the making-of. Suggests root of problem
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at 15-16 I'd learn to play bass on youtube, play in cover bands for $, be roadie at 19, learn mkting/scene politics, write about it all
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Gd q! YouTube + blog would be the main pillars. I'd make it very personality-driven, lots of humor, occasional "real talk"...
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it's really about the details. Take entertaining photos. Do covers of material that the local scene is already interested in, etc
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write songs about Reddit memes/trends, etc

