Is there a term for the inescapable mega-brand where the narrative of the enterprise supersedes the product? I.e. Beyoncé, Obama, NYT, Apple
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@vgr oooooof yes and i'm just imagining the scenarios this implies and hiding under my desk -
@ftrain Fed bonds create both dollars and "America" brand equity. Bailouts save both: example "what's good for GM is good for America" logic - 4 more replies
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