The ability to test and refine a message to death is not a substitute for having something to say.
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Replying to @vgr
Tom Mullaly Retweeted Venkatesh Rao
@vgr Maybe I misunderstood you: https://twitter.com/vgr/status/445310853273763840 … Took it as rejection of 'testing and refinement' in marketing.Tom Mullaly added,
1 reply 0 retweets 0 likes
Replying to @wagefreedom
@wagefreedom no, just meant you need to start with something to refine and test. Can't bootstrap a message out of testing.
11:13 PM - 16 Mar 2014
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1 like
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