The ability to test and refine a message to death is not a substitute for having something to say.
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Why isn't refinement leading to sales conversions a legit measure of success commercially, on any scale, not just re digital marketing?
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Sure.
Per yr earlier tweet, aren't marketing methods a legit functional complement/counterpoint to (maybe) more inspired salesmanship?
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Maybe I misunderstood you: twitter.com/vgr/status/445 Took it as rejection of 'testing and refinement' in marketing.
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The ability to test and refine a message to death is not a substitute for having something to say.
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no, just meant you need to start with something to refine and test. Can't bootstrap a message out of testing.
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