Today: "I know 99% of the money I spend on advertising is wasted, and I know exactly which 99%" -- John Wanamaker's ghost.
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Replying to @vgr
@vgr Research suggests the exact opposite http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2367103 …1 reply 2 retweets 6 likes
Replying to @random_walker
@random_walker haha! perfect, my tweet was meant to be ironic. I absolutely agree with paper. Analytics = illusion of clarity/control.
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