Today: "I know 99% of the money I spend on advertising is wasted, and I know exactly which 99%" -- John Wanamaker's ghost.
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haha! perfect, my tweet was meant to be ironic. I absolutely agree with paper. Analytics = illusion of clarity/control.
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Wouldn’t Wanamaker’s ghost have been informed that we call that portion ‘testing’ today?
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You're probably doing it wrong then. He's a couple of posts that explain why: roninjim.com/2014/02/tech-m roninjim.com/2013/04/advert
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