@vgr Wouldn’t Wanamaker’s ghost have been informed that we call that portion ‘testing’ today?
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@vgr@pmarca You're probably doing it wrong then. He's a couple of posts that explain why: http://www.roninjim.com/2014/02/tech-marketing-in-2014/ … http://www.roninjim.com/2013/04/advertising-is-dead-long-live/ …Thanks. Twitter will use this to make your timeline better. UndoUndo
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@vgr Research suggests the exact opposite http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2367103 … -
@random_walker haha! perfect, my tweet was meant to be ironic. I absolutely agree with paper. Analytics = illusion of clarity/control.
End of conversation
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