How about this defn: "innovation is the process of assimilating unpredicted new information structurally, functionally and behaviorally."
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too passive (assimilating); need to add something bout decisionmaking (and acting on info, whether funding or work) *under uncertainty*
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Ah, I like embodying! It conveys operationalizing, acting on something abstract (ideas, options) into something concrete ($, time, etc)

