Serious answer: with all the financial, social, political, and org constraints he's introduced into the picture, there really is only one option: a breakthrough differentiating technology nobody else can replicate. The "hardcore engineering" org idea better deliver a moonshot
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that seems to be focusing on the wrong thing. twitter users don't care about the technology. they care about the experience and what the product does for them. he either needs to grow the user base or grow monetization/engagement (the latter is better IMHO)
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People never care about the technology. Yet they tamely coevolve with it. That’s why it’s powerful to mess with it. Gets under the level where what people care about matters.


