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Is there a running list somewhere of advertisers who have paused twitters ads and revenue at risk? $4m/day losses and all this drama with loaded culture war brinkmanship for months… I don’t think I’d need activists to spook me if I were an advertiser
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The precarity would have been evident even before the crash. I get he made an impulsive offer but did the banks putting up 13b or whatever do zero due diligence? What exactly was their thesis? Trump’s pillow guy backfills all the mainstream advertisers?
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I can’t recall when Musk first went publicly red-pilled but it was well before April, so this advertising exodus wasn’t exactly a surprise twist.
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I never bothered looking at the books once the market crashed making the bid price way too high. Honestly didn’t realize it was this fragile. I’m now thinking this could melt down financially before it has a chance to melt down socially or politically.
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I’m almost willing to pay $8 and bluecheck myself to help this survive long enough to at least die honorably of culture war rather than bankruptcy. In the grand tradition of lords bailing out emperors in debt. Someone want to whip up a Magna Carta at $8/lord?
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International Own Goal Day Best Goal award details 😒
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5/ This means that instead of heading into 2023 with 15-20% of 2023 already secured as they typically would have, Twitter heads into next year with almost none of that. All because of Musk's red pilled edgelord approach.
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Can people be tried for digital arson? This was such a nice digital national park just a few months ago. 😡
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Replying to
I’d like to see a few senior SV leaders break ranks and dissent here. This is poor leadership. Non-existent due diligence. Negligent handling of goodwill capital. Uncritical cronyism. Careless investing. Kool-aid. Tribal vendettas. Everything old economy gets accused of.
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For the first time, it feels like crypto is the sober and boring side of the house and trad SV is high on something At least crypto failures tend to be bugs, hackers, and people making costly math errors.
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More gory details
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From ad tweep who knows: The drop off is mostly self inflicted. First: The CRO [@SEP] walked out Friday. She's trusted by the marketing community. So, Elon goes to meet agency heads in NY. The Twitter exec who runs the US walked him in and is a trusted partner at these agencies.
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dumb bad robot GIF
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The one part I never understood was him suddenly giving up the legal fight to back out of the deal. Even if it was a long shot it would have been worth the time and money to… not do this. The trigger seemed to be discovery demands for more dms/texts. It’s like trump’s taxes.
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At this point I’m not even going to pretend to read/tweet anything else on twitter besides twritter-twitter black hole physics. If you want my tweets on other topics they’re casts on farcaster. Go find me there. Until further notice I’m only here for the Musk show.
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Replying to @vgr
Musk claims to be keeping an enemies list, which he plans to use to call for a “thermonuclear” counter-boycott, yes: (hat tip to @theonlycsbv)
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I still think this is fundamentally a sound business. Maybe it can’t be FAANG scale for some deep reason, but there’s got to be a way it can be sustainable at around the current level 🤔
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