Conversation

Is there a running list somewhere of advertisers who have paused twitters ads and revenue at risk? $4m/day losses and all this drama with loaded culture war brinkmanship for months… I don’t think I’d need activists to spook me if I were an advertiser
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The precarity would have been evident even before the crash. I get he made an impulsive offer but did the banks putting up 13b or whatever do zero due diligence? What exactly was their thesis? Trump’s pillow guy backfills all the mainstream advertisers?
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I can’t recall when Musk first went publicly red-pilled but it was well before April, so this advertising exodus wasn’t exactly a surprise twist.
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I never bothered looking at the books once the market crashed making the bid price way too high. Honestly didn’t realize it was this fragile. I’m now thinking this could melt down financially before it has a chance to melt down socially or politically.
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I keep wondering if the chronically online feel like this is worse than it really is and haven't looked enough into it to really know. Seems like drama passes, media calms down, and advertisers return if there's a business case.
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The SRE thing would be a big deal on its own, and the whole "getting into an argument with and then blocking the president of one of THE international marketing trade associations" doesn't exactly inspire confidence in ad spends coming back soon either
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Well, that's the income statement. Their balance sheet has $7.3B in current assets, so while that burn isn't great, but they've got a long runway at $0.34B/qtr burn. Real question is if there's a "right sized" Twitter post layoffs and how the balance of rev / exp works.
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