Fixing twitter the company = leveling up Twitter the product = at least as hard as full-self-driving technologically.
Like many, I think Elon underestimates the challenge. He hasn’t yet learned to respect the product challenge here, which may be why he’s focused on vendettas.
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So tldr… this has a snowflake’s chance in hell of ending well. The best outcome I can think of is Elon treads water long enough to claim a couple of face-saving small wins and then divests the thing to people who actually care enough about twitter to want to run it.
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The median case: extended tribal war of attrition between current employees who stay and “Elon’s people.” Same as Trump’s people vs “deep state.” Nothing will get done except earth-scorching.
Worst case: rapid implosion, Yahoo style.
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PS: take the current exodus threat more seriously than previous pseudoflouncathons. Users are responding to loss of trust in platform management, not vibe shifts or culture war ptsd. Stop loss is hard if half your users suddenly feel unwelcome. This is exit, not waldenponding.
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Nooo… this is a hyper masculine sparring and jousting arena
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