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Replying to
As an aside, having also consulted for Amazon, Elon’s nemesis biz, I have to say… I tend to recommend Amazon ideas a bit more than Tesla ideas, but the 2 together are like 75% of my material… both are what I call 4th Gen mgmt, most of the economy is 3rd.
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I wouldn’t recommend the Tesla playbook for twitter even under the *most auspicious* initial conditions, let alone this politicized, toxic, litigious shitshow. So what *would* I recommend? To say a non-hostile Elon regime or a different new leader?
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But this is wishful thinking. You need starter goodwill. Tailwinds. A core user base that trusts your intentions rather than scanning for exits. An ability to attract the strongest social product thinkers rather than Scaramucci incompetents or Miller type ideological hacks.
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If you try to place a big product bet without those conditions, it’s an uphill battle. Like take Tesla autopilot. Ambitious product that attracted some of the best talent (Karpathy etc) when Tesla was riding high. Still struggling to the point some (not me) call it a fraud.
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Fixing twitter the company = leveling up Twitter the product = at least as hard as full-self-driving technologically. Like many, I think Elon underestimates the challenge. He hasn’t yet learned to respect the product challenge here, which may be why he’s focused on vendettas.
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So tldr… this has a snowflake’s chance in hell of ending well. The best outcome I can think of is Elon treads water long enough to claim a couple of face-saving small wins and then divests the thing to people who actually care enough about twitter to want to run it.
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The median case: extended tribal war of attrition between current employees who stay and “Elon’s people.” Same as Trump’s people vs “deep state.” Nothing will get done except earth-scorching. Worst case: rapid implosion, Yahoo style.
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Replying to
I think it’ll be grotesque, self sustaining and work well. Tesla/SpaceX were mission oriented but you are underestimating his skill using megaphone that is twitter. We’ll end up with Linkedin in-reverse. Professional status/commercial posts with regular Twitter crap.
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