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This is 100% distribution/extension/topline growth. Define and execute on an R&D roadmap dude. Your book is the beginning of the note-taking Apollo program not the end.
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I have no idea. Half of R&D is actually finding the questions that are most generative for you. PhD students spend a year or so just searching for their thesis topic.
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I’ve been thinking I need to spend the next 3-5 years developing a portfolio of BASB-centric offerings to fully capitalize on it But you’re saying that I should remain in explore mode instead of switching to exploit mode?
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