Here's every opportunity or initiative we're considering tackling next year as a company
What would be your top vote?
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This is 100% distribution/extension/topline growth. Define and execute on an R&D roadmap dude. Your book is the beginning of the note-taking Apollo program not the end.
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Say more! What would R&D look like for us? You mean developing something technical like software?
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I have no idea. Half of R&D is actually finding the questions that are most generative for you. PhD students spend a year or so just searching for their thesis topic.
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I’ve been thinking I need to spend the next 3-5 years developing a portfolio of BASB-centric offerings to fully capitalize on it
But you’re saying that I should remain in explore mode instead of switching to exploit mode?
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You can’t have one without the other. Sustainable growth only comes from renewal of core. Otherwise you’re not growing you’re harvesting. Discovery vs growth as an either/or is the ossification trap.
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All of my GTM and growth strategy research summarized in one image:
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