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I have no idea. Half of R&D is actually finding the questions that are most generative for you. PhD students spend a year or so just searching for their thesis topic.
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^ also my vote! Maybe pick 1-2 of "extend current stuff for more $" but in service of funding most interesting new exploratory fun stuff possible write more weird shit only 1% of your followers will dig nix whatev may seem tantalizingly remunerative but does not spark joy etc