Spot on. This is why I love "side game proof" designs so much. I like making things that sync with what people already want to do, not things that try to trick them them into doing something else.
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It’s not that incentives don’t work, it’s that there are more incentives in play in a complex system than you can dominate by design
behaviors reveal landscape of incentives
thinking designed incentives drive behaviors is a bit like thinking mountains will step aside for roads
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