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Spot on. This is why I love "side game proof" designs so much. I like making things that sync with what people already want to do, not things that try to trick them them into doing something else.
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It’s not that incentives don’t work, it’s that there are more incentives in play in a complex system than you can dominate by design behaviors reveal landscape of incentives thinking designed incentives drive behaviors is a bit like thinking mountains will step aside for roads
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I don't know if there was just a shift in the wind or what, but I noticed multiple people looking down their noses at "incentives" today.
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If your project is using token incentives, you should probably try removing them and see what happens. If your response is "but we're worried users wouldn't stick around"... then you should DEFINITELY try removing them.
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“Libertarian paternalism” was a specific phrase Thaler and Sunstein used in their nudge book to try and get away from statist planning vibes. Turned out to be harder to resolve that paradox than they thought
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