Fear of “loss of face” rules the world.
There’s a weird American presumption that it is an Asian psychodynamic. Asians are just more willing to cop to it and talk about it openly.
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Us Americans often refer to it as "loss of reputation" "looking stupid" or "looking like an idiot".
All are derivatives of the same fear: appearing as less than you believe you are in comparison to others.
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There’s definitely a focus differential. Like “profit rules the business world” yeah, but the vibes between Milken and Patagonia are pretty different
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The easy Orientalist answer is that a 'western' imagination of loss of status in a guilt culture is in terms of an identity that one has failed to live out, but in a shame culture, a "loss of face" constructs the risk to status in terms of the social relations that depend on it.
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