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The insight industry has been running in zombie mode on pure momentum for the last few years. Insights without a grand narrative context are like throwing random spices into a mystery pot without knowing what’s cooking in it.
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I think it is independent of pandemic. Main thing is the platforms are saturated and have saturated not just the market but humans. We got "used" to a platform shift every decade but now such a shift requires not new to platform but upgrading all humans. That's tough to do.
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