America might be the first and last popular aspirational civilizational condition in history. Elites have occasionally wanted to be French, Persian, Danish, or Singaporean, but masses generally didn’t have enough contact with other cultures to aspire to be like them until TV
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Korea has sort off pulled of a limited version of that kind of pop appeal
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Thinking of this because the American Allure has definitely collapsed entirely in the last 5 years.
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Do you even have a national grand narrative until other country elites get into a moral panic about it corrupting their youth?
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Elite Americans looked to Sweden or whatever, But cultural true north for ~50y, 1960-2010, was American culture. The only mass culture that was self-sustaining in a critical nuclear reaction sense. Everything else was directly or indirectly drafting off it.
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I don’t think Americans consciously found meaning in supplying the worlds reserve cultural currency in addition to economic, but unconsciously they did. And now that it’s just another culture (albeit a big-budget one), I think it’s affecting the psyche.
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Ie I don’t think Americans like being just another culture.
Meaning crisis within US = when you’re used to cultural leadership, global pluralism feels like decline
Meaning crisis outside US = there is no obvious leader culture, we may have to have to pick, or roll our own
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I think I’m only just beginning to appreciate how many key inspirational narratives of the last 50 years were primarily American, from rock and roll and space to Silicon Valley. Even when staffed by key foreigners (Beatles, Werner von Braun, Alan Turing…).
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They *look* universal — anyone can learn to play rock and roll or learn rocketry or programming. But the culture of the prime narrative was American.
The collapse of America as cultural reserve currency is I think not broadly recognized yet. Where it is, the significance isn’t
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Replying to
I dunno, our domination of the media stack seems more hegemonic than ever? (huge caveat for tik tok of course)
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