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You either die thinking Good to Great is a good management book, or you live long enough to learn it’s not.
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I am not an MBA, but I have read Good to Great, so let me just note one of the companies cited in it as being exceptional was Circuit City. You know, that famously great electronics store you can get in your car and go buy a television from right now, today.
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Almost all management books are bad because they focus one 1 hero’s journey cycle of a company. Follow one of your running example companies through *two* full death-resurrection cycles and I’ll take your lessons seriously. A principle that survives 2 corporate lives is a keeper
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