Conversation

1980s: Cadbury and Amul are the only chocolates. Rare foreign returnees bring Toblerone and kit-kat. 1990s: Foreign travel ramps up, global brand chocolates gifts increase in middle class 2000s: most brands enter India, some reformulated, but not so anyone cares …
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2010s: Friends and family: “Please stop bringing chocolate gifts. X just visited and we still have a ton” + people start taking nostalgia Amul etc back *from* India 2020s: Non-nostalgia local single origin becomes outbound gift alongside saris and trad sweets/snacks