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This bit is the closest I found. Maybe I'm not an attentive reader, but I didn't find anything that says what the tweet claims, and the whole memo has a tone of injured victimhood and fairly careful language. Maybe the strategy was laid out in further events triggered by this?
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I'm sympathetic to the thrust of the argument, but it's kinda irresponsible to be throwing out unsupported claims of this sort into this fraught environment... basically oil on a fire
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There's a qualitative difference in both intent and substance though, between "let's cut tax support for universities" and "let's make college so expensive we create a system of debt bondage that won't dare rebel against corporations" ...
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I just see zero evidence of the kind of conspiracy the tweet suggests. In fact, the weak mechanisms suggested (speaker bureau, advertising, "equal time") are precisely the kind of brute-force thing business people think of when they *can't* think of an elegant leveraged strategy
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Now I'm the one who'd defer to historians :) The rise of b-schools through 70s had many factors obv, and the one emphasized by biz historians themselves is stuff like japanese competition, oil shocks etc. driving up demand for better quality biz ed. Cf