Would be nice if we could see unsubs easier and be able to track as % over time. Fun to know what pisses people off or makes them bored.
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BTW, If you are new to writing a letter unsubs are natural. Many times people sign up based on rec without knowing your stuff and when they get an email be like this isn't what i wanted. Shouldn't be discouraging.
But also curious how experienced writers think of it
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Yeah, I think bright-siding the analytics is a bad move long-term. You drive up the high-churn revenue from newbies trying it out, but lower long-term quality yield from developing writers made of sterner stuff
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If bright-siding analytics (nice term) "works" I'd be curious what that means anyway. I'd be surprised if it actually created self-deception and if it did, jeez what are we made of
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I suspect it’s just a lazy reporting design pattern they didn’t put much thought into
I personally like seeing decent unsubscribe spikes and sometimes write inaccessible posts just to nudge lightly attached subs out. Prefer readers with an accurate idea of what they’re getting
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totally agree...I'm actually interested in culling my list just to remove the lightly attached (again nice term) but don't want to boot the false negatives...
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whenever i set up a series of filters i always find people who shouldn't have been caught in it and it worries me that I'm booting others wrongly but just didn't happen to know them to know it was a wrong-boot...
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an example is people who I'm sure read my posts but probably not my emails (they read it on twitter for ex).
those are people whose emails we'd mutually prefer I have
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Well with substack, unlike mailchimp, the deadwood at least doesn’t cost *me* anything
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Just pruned my mailchimp list down from 7k to 4k last month and am now saving $30/mo from lost deadwood… used to be like 10k at one point until I started substacking… the mailchimp is just the blog rss automailer

