Ads really like to pretend we spend any freed-up time/energy/resources from buying their thing on hiking/outdoorsy shit.
When they do admit we’re more likely to cash out by browsing or watch tv, they put models in cozy clothes with fireplaces and hot cocoa. Not goblin mode.
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Replying to
I mean, when was the last time you reacted to a good quarterly investment performance update by going hiking? Or to a drug that worked for your condition by going kayaking?
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Touching that brands have lofty lifestyle expectations for us
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Maybe they put models in such setting because it's visually appealing in the aesthetic sense rather than it being related to the ad itself
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