Unlike neoliberal era, now there are only crossed currents
Bet on China/bet against China
Vertical/horizontal
More woke/less woke
Supply-based/demand-based stack control
Capital-facing/consumer-facing
If you pick the right eigen-tension to ride with a leader pair, big advantage
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Cute, but this is a little too robotic. Good for navigation computers not for leadership. Right direction of thinking though.
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Replying to @vgr
i heard about a company ran by 3 ceos: CxO, CyO and CzO
every decision was made on a condition that 2 out 3 ceos agree while the 3rd disagrees
if all 3 or only 1 agrees on smth - then it's a pass
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The only book I know of on the topic is The Power of Two from 2009 but it’s kinda pedestrian and doesn’t get at what I’m gesturing at… a sort of “only a paradox can eat a paradox” phenomenon
Law of requisite paradoxicality
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You can read it if you like but like any book based on survey research and regressions (this one is from Gallup) on textual abstractions, you get too-basic stuff you could have mostly guessed. Good checklist though. These 3 pages kinda cover the gist. amazon.com/Power-Make-Mos
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Lennon/McCartney was actually mentioned by a client pair of mine 🤣
Yeah, modeling on famous effective pairs is a good initually strategy. Pairwise virtue ethics. “What would Peter and Paul do?”
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Replying to @vgr
Any material on Lennon/McCartney or Thompson/Ritchie to glean from?
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I mostly work with solo execs but in recent years working with pairs has become more common. It’s tricky but not in a couples counseling way. More like trying to act as an active stabilizing element by sparring with both, individually and together. It’s 4x as hard as a 1:1.
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An interesting part of the challenge is respecting the 1:1 confidences but also letting the 3 1:1 relationship data inform the three-way chats, and getting them to work better together while resisting being drawn into referee/couples-counselor mode.
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3 is too much I think. Though siblings (eg Warner brothers) sometimes seem to pull it off. You’re going to get an idiosyncratic pattern of divided responsibilities
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Replying to @vgr
any hunch against troika, or pair and troika similar reasoning?
(troika w/o a forced 3-way responsibility split)
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I think the checklist from the Power of 2 book is kinda bad. It doesn’t matter if you get score A+ on those 8 “relationship house-keeping” things if the core creative tension is weak sauce.
Otoh if the core tension is electric, a lot of those 8 things can be C’s and D’s
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Yeah this one’s also on my list to read. If I ever write a book about this, just to be annoying I’ll call it “Original Famous Power of Two”
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Seriously though, if you find a good creative partner, grab on… especially in startup world. A true co-founder is like 10x increase in survival odds. I rarely take on super-early stage startup clients, and my most common reason for declining is “you don’t have a cofounder”
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obsessed with creator collabs, creative collaboration, creative organizations ephemeral to persistent… and creative collectives of all sizes and forms
while not direct-directly related, here’s a 2x2 for you my old fren who loves em:))
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on creator collectives:
one of my favorite trends ever
but also important to nuancify this term a bit and not treat it as just one thing, I have a sort of 2x2 in my head re this:
type: informal > formal
duration/temporality: ephemeral > permanent
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Leaving the bricks and mortar workforce in October for more creative control. Tough to find right mix of commitment, ability, and interest in potential collaborators









