Conversation

How should a solo creator (who doesn't run ads) think about their CAC? To keep it simple, say you write a post a week. - Opportunity cost of time (i.e. "I could've billed $500 instead) - Market value of the deliverable ("That article would've cost me $350) - ???
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This is a bad idea for literal creative work, but if you’re shilling something focused within a niche like a course or coaching, you should track conversions and work it out backwards “Creator” taken literally is antithetical to “salesman” — screw customers, do what you want
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You’re right, creator is wrong word for where we’re at. We’re a business w vendors, payroll etc When you say world backwards, I can see going from sales, to leads etc. But don’t you still need an input to value the creation of the content?
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Yeah, treat the writing hours as part of the SAG for the product itself. And consulting opportunity cost is one way to value it if you are actually turning down billable hours. I actually did this for a bit early on before deciding it was a brilliant way to kill my motivation@
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