How should a solo creator (who doesn't run ads) think about their CAC?
To keep it simple, say you write a post a week.
- Opportunity cost of time (i.e. "I could've billed $500 instead)
- Market value of the deliverable ("That article would've cost me $350)
- ???
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This is a bad idea for literal creative work, but if you’re shilling something focused within a niche like a course or coaching, you should track conversions and work it out backwards
“Creator” taken literally is antithetical to “salesman” — screw customers, do what you want
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This is why I increasingly dislike the term “creator economy” — 90% of it is long sales letters with some cosmetic “creative” flourishes

