Day 63: End of the Copywriting focus
Spent the last day mostly on fascinations, found this source that is part worksheet too:
professionalwritersalliance.com/wp-content/upl
Big Lesson: Fascinations follow an ABC:
Attention = Benefit + Curiosity
And I saved a great sales letter for last:
Replying to
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31/ Boardroom Reports
Takeaways:
⌬ Clear on the benefits and perspective, apparently written immediately after interviewing the founder
⌬ Hammered “new” in two places, trying to seem cutting edge
⌬ Many paired positive adjectives (special free, important new, extra bonus)
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