I've been thinking about *why* this is true, and I might have an explanation. Basically, I think it comes down to a confusion between terminal goals ("the things we ultimately want") and our strategies for achieving them...
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Rhetorical tip: you can often frame either side of a debate as being individualist or collectivist.
Example:
"Instead of worrying so much about our individual safety, we should focus more on our collective need to have a rich and enjoyable shared life that's worth living for"
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