For decades, people looked forward to reading the newspaper in the morning - a pleasurable and instructive ritual. That’s not the way they feel about social media anymore. No one came to dislike newspapers as they do social networks.
Television too was appealing There is comfort in being guided, in sitting or being a spectator, as opposed to being prompted to act. Does one enjoy having to engage one’s emotions permanently? Passivity is calming.
http://go.www.nicolasberggruen.com/culture#Thoughts#ThoughtsNB#Culture
Heh, I think you just haven't practiced it enough. Like a daily newspaper or tv-watching habit, social media actually takes some effort to cultivate into a pleasurable taste that you look forward to.