The New Right media machine growth has been quite impressive. I count at least half a dozen declared and undeclared publications within it (Quillette, Palladium etc) that are trying to establish an intellectual voice and style distinct from the Fox/Breitbart world.
Conversation
For now they still need old media, even if hostile, hence this Vanity Fair type piece, but soon they’ll hit independent escape velocity. I’d predict ~2023. Right now it’s still precarious. Still feels like “IDW++” network of cells rather than stand-alone institutional landscape.
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If they actually win Twitter (though Musk, like Trump, is a temperamental independent, and dangerous to count on for steady ideological alignment), they’ll get a decade’s worth of leveling up in a week. No wonder it smells like a high-stakes thing behind the shitpost theater.
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The big development in the last 6 months is that this thing now not only has a name/shape, it has enough of a predictable political API that other groups can do deals with it. Which means if they win a few elections they “IPO” and get normalized. Like Tea Party a decade+ ago.
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There’s a tension between this political normalization (and the normies with normie incentives and mortgages and desire for incremental agendas it will attract) and incumbent radical fantasies of de facto monarchism and cameralist CEOs etc. Keep an eye on that.
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The big environmental difference now is they have the Supreme Court effectively in the bag for a few decades. Time for more ambitious agendas. Especially once old guard like McConnell who created the new playing field die off or retire. Same thing happened for Modi.
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Half of the challenge for Modi’s rise to power was simply waiting for Vajpayee, Advani etc to exit the stage. They kinda hated his guts but were too old to resist his takeover.
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This meme is a pretty good tldr of the state of play. If this thing gets where it wants to, you get hypernormalization cranked up to 11, not a simon saris trad utopia some seem to be imagining. I would not have predicted this endgame ~2013 when I first started tracking it
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In a way it’s a relief to see this morph into a legible entity that lends itself to ordinary analysis
I’ve rarely tweeted about it publicly to avoid Streisand-effecting it, though it’s been a big topic in my cozywebs for a decade (the outer rings of which are now ~30% New Right)
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I wonder if this dissipation of a decade-old mystique in the harsh light of open political activation will have consequences. 🤔
Once the badass allure of illegible transgressive heterodoxy is gone, you’re just signing up for a new t-shirt, hat, and annual subscription tote bag.
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Maybe they’ll do a big NFT collection drop where you get to choose between statue head, powdered wig, tradlife, and anime pfps
Programmable to display either “based” or “coldness be my god” as a tagline 🤔
Life is a bitch and then you become the cathedral
Replying to
Very interesting thread. A key question for me is why SV has cottoned to the New Right ideascape *now,* at the same moment when we are seeing the desperate embrace of Web3. Has anyone intelligently assessed that convergence?
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Different subgroups for the most part. New Right is more bitcoin on the crypto side afaict. Coincidence mostly because Web3 timing is largely an artifact of Ethereum technical pace of development and the scene is not particularly political.
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