Wonder who figured out that you’ll pay a premium for tea simply because the can is very nice, even if you’re not a connoisseur
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Only to the extent marketing is a function within product management
This is more than marketing though. It’s using the literal value of the packaging to add a value premium. Ie you might but because you want the can, not the tea,
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I even buy it at a premium in a cardboard box
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I've see Welly around and thought it was brilliant. They're just bandages in a box, but they're pretty, so they're worth more.
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