Conversation

opinionated design is always one of 2 things -- a stand-in for future educated-customer opinions OR a stand-in for future science if either customers get educated enough, or the intuitive science doesn't validate, opinionated design kinda crashes and burns
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By "opinionated design" I am not talking about the 99% commodity design decisions that don't really matter much (ie could be made differently and make no difference) that users don't really care about, but the 1% where users intuitively disagree but you decide you know better
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Replying to
This is an interesting take and I agree on most levels. How does it play out in the Apple context of “we never test with users”? They still seem to get it right 80% of the time based on opinionated design
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