Most of the apparent UX problems are actually mental model and metaphor shift problems. The idea of a “good UX” needs reinvention fir Web3 because what counts as good in Web2 is terrible for Web3 and vice versa.
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Grandma never does. User growth for its own sake is a Web1/Web2 kpi. You don’t actually need mass adoption for this to work out. Just a critical mass internal economy.