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I’ve been feeling this with WORDS, all written text, fiction and non-fiction, like there’s something about culture, pandemics, or social media that’s been breaking how words refer to things, so they’re currently not working as well as in the past.
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I think it's not just me. All of business is in a barbell mix of surreal operations mode and crisis management mode. Surreal ops may be nominally vectored on the right things (say AI, climate tech, key trends like that) but still not reflect ground realities well.
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If adversarial pressure is place on connotation space then reference/referent decoupling is a defense mechanism against needing to be legible to abusive systems. E.g. 'Perform the correct speech acts or be canceled.'
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Wrong level of abstraction. You are simulating your audience while writing and they are too fear addled to take ideas seriously because they have had modeled for them what happens to people who take ideas seriously.
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