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I’ve been feeling this with WORDS, all written text, fiction and non-fiction, like there’s something about culture, pandemics, or social media that’s been breaking how words refer to things, so they’re currently not working as well as in the past.
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I think it's not just me. All of business is in a barbell mix of surreal operations mode and crisis management mode. Surreal ops may be nominally vectored on the right things (say AI, climate tech, key trends like that) but still not reflect ground realities well.
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