Probably the biggest PET recycling (not down cycling) project ever…? I think materials circular economy is on the cusp of a boom.
Conversation
Reminds of the flood of big Li-ion battery project announcements a few years back, competing with gas peakers. Infrastructure changes are like Hemingway bankruptcy. Happens in 2 ways: gradually, then suddenly.
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Though plastics waste (and microplastics pollution and potential endocrine disruption crisis) is far less urgent than decarbonization, I suspect things will move much faster because public cares way more, like 1000x more. Kinda like visible homelessness vs invisible poverty.
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I’m told PET is the best of the plastics for externalities, so the equivalent of “electrify everything” in plastics is “PETify everything.”
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I like it! Venkat coined “eigenmaterials” as well, which is the generalization of “PETify everything”.
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I may not be part of the solution to climate change, but I can definitely be on the meme team cheering you guys on


