I need a new consulting shtick. Something that builds on sparring, but isn't sparring, and is somehow shaped by/responsive to post-covid reboot conditions 🤔
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My consulting work has been continuing as usual through covid, in fact steadier and stronger than before, but there's a growing sense of surrealism to it, like hypernormalization effect...
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I think it's not just me. All of business is in a barbell mix of surreal operations mode and crisis management mode. Surreal ops may be nominally vectored on the right things (say AI, climate tech, key trends like that) but still not reflect ground realities well.
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Head oriented in the right way, but gut not yet oriented at all
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New tagline: I help desurrealize your business
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"Head oriented, gut not oriented" is a good definition of surreal. Reality coheres in an intellectual sense, but not in a visceral sense. Like, "yeah, the situation is that a wet clock is draped over a clothesline and drying" is a correct read of things, but not a gut feel
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Meaning is a gut thing, not a head thing. Intellectual orientation can at most make for internal consistency and pro forma factfulness. It cannot tell you what a situation means. What its significance is. Many businesses are in a situation of high situation awareness, low meaning
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