There’s probably an Alan Watts prickles and goo angle, but I’m suspicious of the obvious kiki = prickles, bouba = goo equivalence. Too easy. Maybe a 2x2:
prickles+kiki =
prickles+bouba =
goo+kiki =
goo+bouba =
Q is bouba, Web3 is kiki
Trump, Biden, Bernie all bouba, Hillary kiki
Star Trek is kiki, Star Wars is bouba
LOTR is kiki, Harry Potter is bouba
Ayn Rand and David Graeber both bouba