Very impressed with how the Pharma industry comes up with an endless stream of meaningless but pronounceable and vibey names for things. How do they do it?
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Pretty sure they work with the branding agencies that named Japanese cars for the American market in the 80’s and 90’s.
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The way you'd imagine: throw hundreds of syllables into a teapot, pick out pronouncible and vibey combos, check for swears in all the remotely popular languages, and then focus group it until the word no longer has meaning to you. It is not a cheap process.
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They have Evangelicals speak in tongues and slice it into candidates for drug names, then they focus test.
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I was thinking exactly this the other day as well. The marketing work has gotta suck tho…
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