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For those unfamiliar with Geertz, it's a classic anthropology study that pioneered the "thick description" research approach. It looked at Balinese cockfighting through the lens of Bentham's (19th century utilitarianism pioneer) "deep play" idea.
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Roughly speaking, shallow players are gambling for legible profits, deep players are playing to signal, shift, and reshape political alliances and commitments to ideologies, kinship relations etc. But gm/wagmi culture frankly doesn't strike me as deep enough.
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But one cultural bit that DOES strike me as deep play signaling is the Web3 crowd eschewing .com domains for their web properties. Besides the native .eth tld handled by ENS, the DNS tlds that are popular are .xyz, .io, .app etc. Anything *but* .com.
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TIL... the common auction pattern on Web3 where the deadline gets extended repeatedly by late bids (kinda like overtime) is called a Coldi auction.
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Replying to @vgr
It's called a Coldie auction, and afaik it was pioneered by @Coldie, who started by doing the whole thing manually
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In 2000-08, .coms were the *only* serious option, or .org if you were really a nonprofit. A .net meant you weren't savvy enough to play. In Web2, the .com hegemony began to unravel ~2010 as a few others like .io, .me, .ai, .ly began to gain alt subcultural cachet
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But the Web2 subcultural fragmentation tlds were still kinda in harmony with .com. They typically signaled a vertical orientation, but still with "dot com" basic neoliberal capitalism values/ethos. I think Web3 is signaling a fuck-you to that at an axiomatic tld level.
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