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Heh, this thread started with me wondering why I don’t like polished packaging for my ideas (trad books, polished courses/talks), then about why people often prefer rustic natural packaging, then remembered this Wendy’s thing, and it turned into a sustainability thread
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Yet another case of consumer sentiment wanting the wrong thing and a company trying to do the right thing. From an environmental perspective, pure plastic is better than coated paper. thecolumn.co/daily/10222021
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Basic observation in the thread — we express our felt uncertainty through the packaging aesthetics we prefer — applies strongly to ideas.
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Packaging gets more polished and finished if I’m working with more “extreme” content. Like back when I did academic work, I enjoyed preparing good-looking papers in latex. Not only is math a more extreme regime of thought that drives a sharper aesthet8c, it forces more certainty.
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I guess I don’t like premium mediocre intellectual aesthetics where the packaging (eg TED talk, airport business book) projects far higher certainty and precision than the content delivers. It looks like it should contain elegant and counterintuitive theorems and you get tweets.
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in design school they taught us to present sketches rather than unfinished polished looking work, because the more finished it looks the less people are able to imagine changes
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