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Keyword searching, is my bet. Surfacing due to network effect would be next best guess. Earnest posting is like bait for certain types who see themselves as a kind of crusader, so if you use the right keywords or phrases, you're likely to have them begin to swarm.
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Replying to @Sevens_2
where did all you freaks come from
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Given who's jumping in, though, I'm guessing it was the word "racist".
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ran into my neighbor at my store today. He's an old man who takes regular walks around the block with his coffee and I'm pretty sure he slowly dying of cancer. I really want to be friends with him but in only 5 minutes of conversation I had at least one "was that racist?" moment
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