Conversation

Funny thing about writing subscription newsletter is that you actually _don’t_ want virality. It would drive unrealistic expectations for routine content and subs/unsubs volatility. You want to stay in a narrow QA band consistently so free stuff reliably samples paywalled stuff.
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Kinda explains why the typical type of content is trade news and analysis, often finance/economics driven. It’s easy to tightly six-sigma output, since input raw material is typically narrow band as well.
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Doesn’t apply to old media though. They’re still trying to have their cake and eat it too. Big viral scoops AND recurring revenue.
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