We are considering changing the name of my book to something less science-y and technical sounding
What do you think of…?
The Power of a Second Brain: A Revolutionary System to Organize Your Digital Life and Unlock Your Creative Potential
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Replying to
Don’t do it. Old-fashioned thinking that you need to dilute positioning. You need to take the nerd thing mainstream not dilute it. Don’t forget the cult like brand equity you already have around BASB.
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Counter argument is that the content itself is still nerdy, that nerds will buy it anyway so cover is really for marginal buyers, and that the course can still be BASB and thus retain its distinctive identity
Convinced?
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honestly, even if I knew the content was nerdy, I'd still think twice before buying it given the new grifty-sounding title
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The trick is to get the mainstream to buy in, not get the same subculture to sell out
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