Conversation

We are considering changing the name of my book to something less science-y and technical sounding What do you think of…? The Power of a Second Brain: A Revolutionary System to Organize Your Digital Life and Unlock Your Creative Potential
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Don’t do it. Old-fashioned thinking that you need to dilute positioning. You need to take the nerd thing mainstream not dilute it. Don’t forget the cult like brand equity you already have around BASB.
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Counter argument is that the content itself is still nerdy, that nerds will buy it anyway so cover is really for marginal buyers, and that the course can still be BASB and thus retain its distinctive identity Convinced?
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Nope. I’m a believer in True Naming. Use the personally meaningful, psychological resonance name with identity equity in it over the shallow logic of legible marketing appeals. “Building…Brain” has proven incantatory magic alliteration power.
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