We are considering changing the name of my book to something less science-y and technical sounding
What do you think of…?
The Power of a Second Brain: A Revolutionary System to Organize Your Digital Life and Unlock Your Creative Potential
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Don’t do it. Old-fashioned thinking that you need to dilute positioning. You need to take the nerd thing mainstream not dilute it. Don’t forget the cult like brand equity you already have around BASB.
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All movements need a vanguard of “extremists” and semi-fanatics to provide ultimate intellectual and cultural resources and to attract the mass (of buyers). Hook them.
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The people who have psychologically and emotionally bought into the brand of "Building A Second Brain" will have a much easier time evangelizing (is that a word?) if you keep your current phrasing.
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