“Consumer” internet tech is a bit like psychohistory. The game is not to sell but predict and govern. Ads are the go-to way to make money because making money is almost a misaligned afterthought.
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Consumer in scare quotes because I’m not sure it means what it used to. A person directing attention in a predictable and governed way is not exactly “consuming,” and digital “content” is not like food or goods.
They are “attending” so they are “attendants”
To what though 🤔
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Aren’t ads the go to way to make money because consumers hate paying for things? For example, people say they hate ads but won’t pay 15 dollars for ad free YouTube


