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My rule of thumb is -- if a rant is coming from a posture where you clearly see yourself as a morally superior being to whatever you're talking about (even if you do some false-humility moral self-deprecation), your whole rant is suspect.
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Moral curiosity is unmistakeable in the business world. It manifests as people being genuinely more curious about moral questions (what does it mean to be/do good) than financial questions (how does money work at such and such scale).
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It's not that that they're more interested in *doing* good than making money, but they're more curious about the mysterious of moral mazes than the mysteries of money.
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Both money and morality are endlessly interesting and take on entirely new characters at each new scale. "How does money work" is a different question at $100k/year than at $1B/year. "What does it mean to do good" is a different question at 1:1 scale than at 1:billion scale.
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Most corporate ethics theater reflects a condition where moral questions have been relegated to middle management. They're simply not being really thought about at all above a certain scale. Money though, is usually thought about all scales.
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Truly morally curious leaders tend to run experiments to explore moral dimensions of their orgs at the largest scales they can, in ways that might even cost money -- which they then use their political/charismatic capital to force through.
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By contrast, manifestoes, B-corpism, "percent of profits to this cause"... all that is a sign that there is zero moral curiosity in the C-suite, only moral self-certainty.
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One reason I tend to pretty much entirely ignore moralizing criticism of big companies of the sort I work with is that the criticisms typically come from people who are themselves morally incurious at *any* scale, and have locked into certainties at a *small* scale.
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Replying to
90% of the time in my experience, it is spectacularly ineffective Joan of Arc larping. Theatrically performed martyrdom. Whether or not cynically performed for another audience. I'd guess of the 90%, about 50% is cynically and knowingly performed.